Commonstone Barn is a beautifully converted holiday rental property in the Welsh countryside. The owners wanted to reduce their reliance on booking platforms and drive more direct bookings.
The Challenge
The property needed: - A stunning website showcasing the barn's character and surroundings - Direct booking capability to reduce OTA commissions - Local area guides to help guests plan their stay - Strong SEO to capture Welsh holiday searches
Our Solution
Atmospheric Design We created a website that captures the magic of the Welsh countryside and the charm of the converted barn. Large imagery and thoughtful typography create an emotional connection with potential guests.
Direct Booking System Integrated booking system allowing guests to check availability, view pricing, and book directly—avoiding platform commissions and building direct relationships with guests.
Local Guides Comprehensive area guides showcasing nearby attractions, walks, restaurants, and activities. This content serves both guests and SEO, capturing searches from people researching Welsh holidays.
SEO Strategy Targeted optimization for searches around Welsh holiday cottages, barn conversions, and the local area.
The Results
- **Increased direct bookings** reducing platform dependency
- **Higher booking values** through direct relationship with guests
- **Strong organic traffic** from holiday-related searches
- **Repeat guests** through direct communication and relationship building
Visit the live site: [commonstonebarn.com](https://commonstonebarn.com)
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